The Man Behind the Machine
Two decades of construction, real estate, and technology expertise — fused with cutting-edge AI to transform how trades professionals grow online.
Steve Collette & his AI counterpart
Steve Collette
Founder, Trade Media Group
Listen to Our Story
He brings extensive professional experience in construction, real estate, and technology spanning more than two decades. His interest in design began early in his career when he created his own business cards using Microsoft Publisher 98. This hands-on introduction to design led him to personally design and manage subsequent residential construction projects.
Deep Roots in the Trades
He later served as Sales and Marketing Manager for a mid-sized construction firm, where he assumed broad operational responsibilities and gained in-depth knowledge of the industry. He also held the position of Internet Sales Manager at a large appliance retailer, where he developed and directed comprehensive marketing campaigns for several years.
He then became a licensed realtor and successfully purchased and renovated properties for resale. Throughout his career, he has cultivated a strong understanding of the needs of trades professionals and the operational challenges they face.
Technology Pioneer
In addition, he has personally designed and developed more than two dozen websites. As an early adopter of artificial intelligence, he has leveraged these technologies to dramatically accelerate his execution and development capabilities, achieving a tenfold increase in efficiency.
With this foundation of industry expertise and technological proficiency, he founded Trade Media Group to bridge the gap between traditional trades businesses and modern digital solutions.
AI-Powered at Every Stage
By strategically integrating artificial intelligence across every stage of website development and online marketing, he transformed his one-person efficiency gains into a scalable, full-service company capable of delivering enterprise-level results to contractors, builders, and home-service professionals.
At Trade Media Group, he employs AI to automate repetitive tasks, generate optimized content, accelerate custom design and coding, and continuously refine search-engine performance.
Built for Trades Professionals
These tools enable the rapid creation of highly tailored, conversion-focused websites that reflect the unique operational realities of the trades — while dramatically reducing timelines from weeks or months to days. His deep understanding of tradespeople ensures that every digital asset is practical, credible, and built to generate qualified leads rather than generic traffic.
In online marketing, he applies AI-driven predictive analytics, automated campaign optimization, and intelligent audience targeting to craft data-rich strategies that maximize return on investment.
A Forward-Thinking Leader
This combination of industry insight and cutting-edge technology has allowed Trade Media Group to scale rapidly, serve a growing national client base, and establish itself as a forward-thinking leader in specialized digital solutions for the construction and trades sectors.
20+
Years of Experience
24+
Websites Designed
10x
AI Efficiency Gain
7
Day Website Delivery