What Are Google Posts and Why Should Trade Pros Use Them?

Google Posts are short updates you can publish directly on your Google Business Profile. They show up in your local listing on Google Search and Maps, giving you a prime spot to communicate with potential customers. For contractors and trade professionals, this is a free and straightforward way to promote specials, share timely news, and build trust with local clients.

How Google Posts Work

When someone searches for your business or related services in your area, your Google Business Profile appears on the right side of the search results or on Google Maps. Google Posts appear there as clickable cards, allowing you to highlight things like discounts, new services, seasonal offers, or project updates.

Types of Google Posts for Trade Pros

Offer Posts: Promote discounts or limited-time deals.
Event Posts: Announce workshops, open houses, or community events.
Update Posts: Share business news, new certifications, or service expansions.
Product Posts: Highlight materials or tools you use that set you apart.

Step-by-Step: How to Create a Google Post

Here’s how to get started with Google Posts to promote your trade business specials and updates:

Login to Google Business Profile: Go to business.google.com and sign into your account.
Navigate to Posts: In the dashboard, click the “Posts” tab on the left menu.
Create Your Post: Click “Add Update” or the plus sign, then choose the post type (Offer, Event, Update, Product).
Add Text: Write a clear, engaging message (up to 1500 characters). Use keywords like your service area and trade specialty.
Add Visuals: Upload a high-quality photo or video. Before-and-after project images work great.
Include a Call to Action (CTA): Choose from buttons like “Book,” “Call Now,” or “Learn More” and link them to your website, booking page, or phone number.
Publish and Monitor: Publish the post and check insights to see how many views and clicks it gets.

Practical Examples for Trade Pros

To make Google Posts work for your business, here are some example ideas tailored for contractors and trade pros:

Offer Post Example

Text: "Spring Plumbing Tune-Up Special! Save 15% when you book before April 30. Keep your pipes leak-free this season. Call us today!"

CTA: Call Now

Update Post Example

Text: "Excited to announce we’re now EPA Lead-Safe Certified! Your family’s health is our priority. Contact us for safe home renovations."

CTA: Learn More

Event Post Example

Text: "Join us at the Local Home Expo on May 15! Meet our team and get free estimates on remodeling projects. See you there!"

CTA: Get Tickets

Product Post Example

Text: "We use top-rated eco-friendly insulation materials to keep your home warm and energy-efficient. Ask us about our green remodeling options!"

CTA: Contact Us

Tips to Maximize Your Google Posts Impact

Post Regularly: Google Posts expire after 7 days (except event posts). Keep your profile fresh with weekly updates.
Use Local Keywords: Mention your city or neighborhood to boost local SEO.
Highlight Urgency: Limited-time offers and deadlines prompt faster responses.
Use Eye-Catching Images: Bright, clear photos of your work or team get more clicks.
Measure Performance: Use Google Business Profile insights to track which posts drive calls and visits.

Common Mistakes to Avoid

Too Much Text: Keep your message clear and concise to hold attention.
Ignoring CTAs: Always include a clear next step for customers.
Not Updating Often: Old posts disappear—don’t let your profile go stale.
Using Low-Quality Images: Poor visuals hurt your professional image.

Conclusion

Google Posts are a simple, free marketing tool that trade pros can’t afford to ignore. By regularly posting relevant offers, updates, and news, you can stand out in local search results and attract more local leads. Take 10 minutes each week to create a Google Post and watch your visibility—and job inquiries—grow.

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How Trade Pros Can Use Google Posts to Promote Specials and Updates