What Are Google Business Profile Products?

Many trade pros know about Google Business Profile (formerly Google My Business) for its reviews and posts, but the Products section is often overlooked. This feature lets you list specific services or products directly on your business profile that appears in Google Search and Maps.

For contractors, plumbers, electricians, and other trade professionals, this is a golden opportunity to highlight your key services right where customers are searching.

Why Use the Products Section to Showcase Your Services?

Stand out in search results: Your services appear as clickable items, making it easier for customers to see what you offer at a glance.
Drive targeted leads: Potential customers can quickly identify if you provide the exact service they need.
Highlight specialties or seasonal offers: Promote specific services like tankless water heater installation or emergency electrical repairs.
Build trust: Showing detailed services makes your business look more professional and organized.

Step-by-Step: How to Add Products to Your Google Business Profile

Log in to your Google Business Profile dashboard.
Click on Products in the side menu. If you don’t see it, ensure your profile is set up correctly and updated.
Click Add Product.
Fill in the product/service details:
- Name: Use clear, descriptive service names like "Bathroom Remodel" or "HVAC Maintenance".
- Category: Choose the best fitting category or create if necessary (e.g., Plumbing, Electrical Services).
- Description: Add 100-300 characters explaining what the service includes and why customers should choose you.
- Price (optional): You can add a fixed price, price range, or leave this blank if you provide custom quotes.
- Photo: Upload a high-quality image showing that service or the results (before/after pics work great).
Click Save and repeat for other key services.

Tips for Maximizing the Impact of Your Products Section

Focus on your best-selling and most profitable services. Don’t list every single service; keep it targeted and clear.
Use customer-focused language. Highlight benefits like "Fast Emergency Service" or "Energy-Efficient HVAC Installations."
Include seasonal or promotional services. For example, "Winter Heating Tune-Up" in fall/winter months.
Keep images professional. Blurry or generic photos reduce trust.
Update regularly. Rotate seasonal offerings or add new services to stay fresh and relevant.

Example: How a Plumber Can Use Products to Showcase Services

Service 1: Tankless Water Heater Installation
Description: Install energy-efficient tankless water heaters to save space and reduce utility bills. Fast, reliable, and backed by a 5-year warranty.
Price: Starting at $1200
Photo: Image of a newly installed tankless water heater.

Service 2: Emergency Leak Repairs
Description: 24/7 emergency plumbing repairs for leaks, burst pipes, and water damage prevention.
Price: Call for pricing
Photo: Photo of plumber fixing a leak.

Service 3: Bathroom Remodels
Description: Full bathroom renovation including fixtures, tiling, and plumbing upgrades with a focus on quality and design.
Price: Custom quotes available
Photo: Before and after images of bathroom remodel.

Measuring Success and Next Steps

Once you’ve added products, keep an eye on your Google Business Profile insights. Track:

Clicks on your products/services
Customer actions like calls or website visits
Requests for quotes or bookings

Use this data to refine your product listings and focus on what drives the most leads.

Wrapping Up

Adding products to your Google Business Profile is an easy, no-cost way to showcase your trade services right where people are searching for them. It can help differentiate your business, attract more qualified leads, and ultimately book more jobs.

If you want to set this up quickly without hassle, consider a professional trade website that integrates seamlessly with your Google Business Profile. This makes your entire online marketing more effective and saves you time.

Start today by logging into your profile and adding your top 3 services as products. You’ll be surprised how much it helps bring in local customers!

How Trade Pros Can Use Google Business Profile Products to Highlight Services