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Case Study
Case Study: HVAC Company Gets 3x More Service Calls After Website Rebuild
TradeWebPro TeamApril 20, 2026
The Problem
Martinez Heating & Cooling is a family-owned HVAC company in Dallas, TX. They had a GoDaddy website that was built using a basic template 5 years ago. It wasn't mobile-friendly, had no SEO optimization, and the contact form was broken for months without them knowing.
Before Trade Website Professionals
- Monthly service calls from website: 8–12
- Google ranking for "HVAC repair Dallas": Not in top 50
- Mobile responsiveness: Poor (text unreadable on phones)
- Professional email: Using @yahoo.com address
- Online booking: None — phone calls only
What We Built
- Custom design reflecting their 20+ year family heritage
- Dedicated pages for AC repair, heating repair, installation, maintenance, and duct cleaning
- Emergency service prominently featured with click-to-call
- Full SEO + AEO optimization targeting Dallas, Fort Worth, Arlington, and Plano
- Seasonal content strategy (AC prep in spring, heating in fall)
- Branded email: [email protected] with full webmail
- Book Now button for scheduling maintenance appointments
- Financing information page for major installations
- Daily blog posts about HVAC maintenance and energy savings
After 4 Months
- Monthly service calls from website: 35–40
- Google ranking for "HVAC repair Dallas": Page 1, position 7
- Google ranking for "AC repair near me" (Dallas area): Page 1, position 3
- Mobile traffic conversion rate: 8.2% (industry average is 2.4%)
- Professional email: [email protected]
- Online bookings per month: 15–20 via Google Calendar
The Martinez Family's Words
"We were paying GoDaddy $25/month for a website that wasn't doing anything. Trade Website Professionals gave us a real website that actually brings in business. The daily blog posts keep us visible on Google, and customers love being able to book appointments online. Our phones haven't stopped ringing."
The ROI
Their investment: $995 + $396 (4 months at $99/mo) = $891 total.
Additional monthly revenue from new leads: ~$25,000.
Return on investment: 112x in just 4 months.